WE WANT TO SEE THE MOST AUTHENTIC YOU

71% of people will not post an unedited photo on social media

We know magazines, billboards & TV ads have been Photoshopping their models to near-perfection for years. But the altering of images has infiltrated "real" life. With cheap & easy to use apps, everyone is altering their images and posting them on social media, passing them off as real.

18% of people alter their images drastically most or all of the time.

Despite a growing community of self-acceptance & body positivity on social media platforms such as Instagram, these places remain filled with "aspirational" content. However, the normalization of retouched images on these platforms creates new requirements for what young people see as aspirational.

More people are undergoing surgery or dermatological procedures to permanently alter their faces in accordance with online standards. Surgeries increased in 2019 by 11% with potential patients showing filtered photos from Instagram and Snapchat as a reference for their dream look

No body parts are off limits.

​54% of people change imperfections on their skin.

47% of people change their face shape

46% edit their arms & 33% edit their lips.

Edited photos on social media are fuelling a mental health crisis & creating a warped view of beauty and reality.

JOIN THE COMMUNITY.

EMBRACE AUTHENTICITY.